Massey Ventures is Massey University's incubator program which intertwines ideas, people and resources to support innovative solutions you’ve never seen before. This visual identity proposal, aimed to give Massey Ventures a more 'modern', and 'innovative' feel. Through exploration this logo was developed which speaks to the three Massey campuses, the intertwining of resources, and journeys. As well as this, it is a monogram of MV, Massey Ventures.
This proposal included an exploration of graphic elements, and how the visual identity could manifest.
Process
Through several client meetings and pitches, this visual identity was taken on by Massey Ventures, who are currently implementing this new brand. The main iterations were around typeface/colour, as this played a huge part in linking this company to Massey, but still developing a sense of independence.
