Do you and your partner always argue about what take aways to get? Mystery Meal is a food delivery start up which takes the indecisiveness out of eating. We choose for you!
During this 54 hour event we sought to address the issue of indecisive eating. Couples and groups always end up having to make compromises while eating, and take hours deciding. While the food industry, and food delivery industry is packed, we saw an opportunity.
Solution
Mystery Meals operates as a delivery service. With an operating website (and plans to develop an app), customers order a meal, and can specify dietary requirements or genres. A meal is then selected from participating local restraunts (who pay a monthly subscription). This meal is then delivered to the customer! Over the weekend we got together an effective MVP, online payments, a website, a scalable business model, and managed to sell to three real customers. This MVP did a great job at further validating our concept.
This was the best part of the process, with so little time we had to get results. This forced us to do some serious prototyping and user testing. We ran deliveries and brought customers the mystery we promised. As well as taking some delivery orders we did some deliveries ourselves!
What better way to get the judges on board than to buy them some food! We presented a fun, light hearted narrative with a little bit of role play.
My Role
I led the mystery meal team during the 2019 start up weekend. We had 54 hours to develop and pitch an idea to a panel of four, who then had a 2 Minute Q&A. I'm proud to say we won highly commended. The team consisted of six members two developers, three people in marketing and me, the designer. As well as designing I ran some of the social media, curated the final pitch, helped create a working business model, as well as take on the main leadership role within the team.
Despite the large amounts of stress and pressure, this was without a doubt the most productive 54 hours I've had. I loved the environment, meeting new people, and bring something to life. I wish I had spent more time working on the graphical elements.